Purpose, values and strategy

Our purpose

Opening up a world of opportunity

We’re here to use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our customers. We’re bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world – for our customers, our people, our investors, our communities and the planet we all share.

Our values

At HSBC, our values guide us in all our actions – from strategic decisions to day-to-day interactions with customers and each other. They are rooted in HSBC’s history, heritage and character, and help us deliver on our purpose. They are:

We value difference

Seeking out different perspectives

We succeed together

Collaborating across boundaries

We take responsibility

Holding ourselves accountable and taking the long view

We get it done

Moving at pace and making things happen

Our strategy

Our strategy supports our ambition of being the preferred international financial partner for our clients. It has four key pillars:

Focus on our strengths

We’re focusing our energy and investments where we can make the greatest difference for our customers.

Digitise at scale

We’re putting the full power of our bank in every customer’s pocket, with easier and more secure digital banking.

Energise for growth

We’re inspiring a dynamic and inclusive culture, and empowering our people by helping them develop future skills.

Transition to net zero

We’re leading the transition to a net zero economy by transforming ourselves, and supporting and financing our customers to make their own transitions.

Further detail about HSBC’s purpose, values and strategy is available on our global corporate website. Please note this is English language only.